His job post for hiring a Chief of Staff went viral, getting over 20 million views and probably an additional 30 million from the number of posts written about it.
Either he or his marketing team—whoever the genius is—has clearly cracked the social media code.
The application window is now closed, and they received 18,000 applications in just two days.
His latest update reveals that the â‚ą20 lakh requirement was simply to filter out those focused only on money from those who genuinely want to learn.
Anybody who mentions the money aspect in the application will be rejected, and the chosen one will get a good salary.
But do you think he is a genius in this case?
Was he really looking for a Chief of Staff, or was he just being like Karan Johar, giving opportunities only to those who are already privileged?
Because most of the people who applied were probably those who could afford to work for free and still pay â‚ą20 lakh.
Whatever the intention, one thing is clear: hiring experiments like this might become more common because finding the right people is tough.
If you have a clear set of requirements and know what you don’t want, you can use that as a filter—no matter how unconventional.
Some people think this was all a publicity stunt.
Maybe it was, maybe it wasn’t. Either way, I thoroughly enjoyed this whole incident and believe there are a few marketing lessons to learn from it.
What do you think about Zomato’s marketing skills?
This post was originally shared by Monica Malik (Pretty Much Finance) on Linkedin.