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Resume of Pawan Bansal
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Startup Founders should be focussed on preparing for both the third wave of
covid-19 as well as if the third wave of covid-19 does not come then how should
be the growth of the company. Adapting to uncertainty is the most important
thing learnt during this pandemic.

#startup #growth #covid #founders



Originally posted by Mayank Jain on LinkedIn
link: linkedin.com/in/mayankjain-dce
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I visited McDonald’s with a pledge that I will not indulge myself with French
fries.

When I reached the order counter I said, ‘1 Fillet-o-fish & a small Coke,
please.’

She keyed in my order, looked up with a hint of smile and asked innocently,
‘Would you like French fries also? You have to pay just ______.’

The tempting 'offer' melted my will power & what I can only put to a moment of
indiscretion said, ‘yes’.

While munching on French fries I reflected on how I was 'nudged' to buy what I
was determined not to buy? By using a hot button – ‘just' which indicated to my
brain it was a good deal and I should go for it.

Hot Buttons 'nudge' us behave irrationally. Here are other ‘hot buttons which
are frequently used  – 'Free', 'Off', 'Sale', 'Only', 'Now', 'Just', 'Limited'.

Businesses ‘nudge’ us to behave the way they want without us realising it.

This is Rule 14 – Nudge Your Customers to Act Your Way! from my book, ‘The New
Rules of Business’. It will introduce you to tools and techniques for nudging
your customers to vote for your products and services with their wallets. Also,
gift it to your key team members. They too can deploys concepts mentioned to
grow your business. You can order a copy from Amazon. The link is here:
https://amzn.to/2rh0DfL



Originally posted by Rajesh Srivastava on LinkedIn
link: linkedin.com/in/rajeshnewrules
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