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I spent $10,000 building 2 products that were thrown into the bin.

Building a product or feature is expensive. It takes a huge amount of time,
effort & skill.

It should be the last thing you do. So what can you do before you build?

I wrote a detailed thread about this on Twitter (link in comments). Do take a
look & let me know what you think :)



Originally posted by Hrishikesh Pardeshi on LinkedIn
link: linkedin.com/in/hrishikeshpardeshi

My biggest competitors are Mailchimp, HubSpot and Zendesk

I’ve earned backlinks from Mailchimp, HubSpot and Zendesk. How?

Links from competitors are HUGE!

But how do you create content SO good that your competitors link to you?

Here’s how:

Find the missing statistic

All industries have that one stat that EVERYONE links to

Your goal:

Find the missing stat for your industry

Find (or create) it and publish the stat everywhere you can in your content

It works every single time

I did it with CRM and earned links from Salesforce and Pipedrive

I did it with customer service and earned links from Zendesk and Helpscout

I did with email marketing and earned links from Campaign Monitor and Marketo

Simple, right?

Find the missing stat

Here’s some ideas:

- What’s the average website conversion rate?

- What is the ROI of email marketing?

- What’s the average word count for a blog post?

- How long does it take for sales teams to respond?

- How many backlinks does it take to rank number 1?

Writers love referencing stats (especially me!)

They browse the web looking for stats that support their arguments

No matter what industry you’re in, there’s that one stat that everyone links to

Find that missing stat

Become that source

#Marketing



Originally posted by Steven Macdonald on LinkedIn
link: linkedin.com/in/stevenlmacdonald

I liked this very much!

Something that Paul Graham told his kids.

-Founder of Y-Combinator

When you are a little kid,

Your parents create your environment.

Then there's the second stage,

Where you surround yourself with school & college friends.

Then for ambitious people, there's a third stage where you create your
environment by choosing your own group.

I have entered the third stage where it's just starting out.

Are you in the second stage or in 3rd?

#community #networking #entrepreneur



Originally posted by Kushal Patel on LinkedIn
link: linkedin.com/in/kusshalpatel