If what Aadit Palicha talked about launching a couple of days ago is even 50% of what it truly is, then it’s going to be straight up insane.
I have been thinking about possible use cases of how D2C brands could use it and they legit broke my brain…in a good way.
1/ Inventory Planning
What SKUs should I stock up in Bangalore over the next 2 weeks?
2/ Price Sensitivity Analysis
What can happen to my sunscreen conversions if I remove the discount in Tier 2 cities?
3/ Promotion Mix Strategy
I am trying to increase my LTV in South Bombay - If I bundle kajal with lipstick as a bundle, what are the odds of conversion?
4/ Product Anchoring
What are the top 3 perfume brands shoppers evaluate alongside my brand?
5/ Brand Heatmaps
Which geos saw my market share for moisturiser grow, and which ones shrank over the last 3 months?
Now imagine getting answers to these in the pre AI world.
12 days
123 Excel downloads
1234 iterations
and 12345 “lets circle back on this” meetings later…
It’s a maybe.
It could still be a ‘may be’ but
the path from insight to action is so significantly reduced.
This is going to be next level.
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