Most advertisers focus on in-stream placements — the ones that interrupt content. But YouTube’s new in-feed format flips that dynamic.
Here’s what makes it different:
Ads now appear directly in the homepage feed
Users see your content before they even click a video
These users are actively looking for content — not passively consuming
This is the first time YouTube has allowed this kind of native discovery. You’re not just “showing up” — you’re meeting intent mid-scroll.
It’s an underused opportunity for awareness and audience building — especially for brands with engaging creative that earns the click.
Are you leveraging in-feed to capture attention early in the journey?
This post was originally shared by on Linkedin.