The honeymoon phase fades.
Growth stalls.
Investors pull back.
The grind gets real.
That’s the reality most founders eventually face.
And in those moments, one question matters more than any metric:
Would you still build it even if you made zero money for a while?
Most startups don’t fail because of competition.
They fail because the founders give up.
The only thing that keeps you going?
You genuinely CARE about the problem. (save this line)
If you can’t see yourself solving it for the next decade—through the highs, the doubts, and those “what am I even doing?” days—then maybe you’re building the wrong thing.
Choose wisely.
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