I've taken a Series C SaaS founder to 1.68M targeted impressions this quarter.
Who's reading? 35% Senior level, 10% C-suite, 24% in software development (real dashboard data).
Here's what separates invisible founders from inevitable ones:
1. You're Chasing Viral While Competitors Chase Customers
Your motivational quote got 10K likes from randoms. Our client's 436K impression post? Read by VPs at Meta, Google, Stripe. Your buyers aren't "professionals" … they're 50 specific people who control budgets.
2. Your Polish Is Killing Your Credibility
Enterprise buyers don't trust perfection. Share wins balanced with reality. The implementation that took twice as long. The feature request that forced a rebuild. Honesty about obstacles makes successes believable.
3. Geographic Relevance Beats Global Reach
Our client's audience: 26% Bay Area, 9% NYC. Their posts speak directly to those markets. Not generic "future of work" fluff. Your audience is probably concentrated somewhere too. Stop diluting for people who'll never buy.
4. You Think 100K Followers Matter (They Don't)
I'd rather have 10K followers where 35% are Senior+ at enterprise companies than 100K randoms. Every post filters through: "Would a 1,000+ employee tech company find this valuable?" No vanity metrics. Just buyers.
5. The Wrong People Are Seeing Your Content
Getting impressions is easy. Getting them from people who matter? That's the game. Our 40,000 average impressions come from IT leaders, HR executives, founders—not coaches and "thought leaders."
6. You're Interviewing for Comfort, Not Truth
Ask: "What am I AFRAID to say publicly?" That's your next post. The deal lost to incompetence. The feature that doesn't work. The partnership that imploded. Enterprise buyers respect scars.
7. Consistency in Quality, Not Quantity
42 posts. 1.68M impressions. Most every one targeted at the same ICP. No inspirational detours. No trending topic bandwagons. Just consistent value for consistent buyers.
——
Most founders chase viral.
Winners chase buyers.
1.68M impressions from randoms = 0 deals
400K impressions from decision-makers = pipeline
Your competitors already figured this out.
They're not trying to be LinkedIn famous.
They're trying to be customer famous.
There's only one metric that matters:
Are the people who can write checks reading your posts?
Everything else is vanity.
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