Swish is live at 2 locations in BLR so far -- and has plans to launch 150-200 kitchens in the next 8 months..
The "fast" food delivery battleground is heating up -- Zepto disclosed that it has crossed ₹160 crore annualized GMV from its Cafe biz.
And, Zepto is opening 100 new cafes per month. Their target is to cross ₹1,000 crore annualized GMV by end of FY24-25 i.e. 6x growth this year.
There are quite a few players in this segment:
(1) Bolt by Swiggy (15 mins) -- marketplace model (i.e. 3rd party restaurants)
(2) Swiggy Café (10 mins) -- 1P model (i.e. own dark kitchen)
(3) Zepto Café (10 mins) -- 1P model (i.e. own dark kitchen)
(4) Swish (10 mins)
(5) Select restaurants on Zomato (10 mins)
(6) Select non-Bolt restaurants on Swiggy e.g. Protein Chef by Lo Foods (15 mins)
💡 Note: Despite skepticism, I do believe there is a major gap for healthy foods to be delivered super fast (best example is Protein Chef) to capture wallet share of late night cravings, evening office hunger pangs etc..
Swish has taken the B2B2C route -- targeting densely packed office neighborhoods in BLR. Whereas, the incumbents are riding their massive B2C distribution from the legacy QC or F&B biz.
🧠 All players seem to have finally realized that some healthy options are required: Swish has a fruit bowl concept. Swiggy Café has protein shakes in partnership with The Whole Truth Foods (big fan, very biased, sorry!)
I do believe that if this category is cracked, it could be a net +ve for health: Right now, snacking options near offices are primarily deep fried dishes (pakodas, samosas etc) or maggi variants.. Given enough time, you'll see the 10-15 minute food delivery players work out more healthy options.
➡️The key to building this biz will be figuring out the right balance of quality (ingredients & prep) <> speed of delivery <> assortment (i.e. menu refresh / variety).
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This post was originally shared by Rahul Mathur on Linkedin.