Yesterday, I watched a guy at Third Wave Coffee order the same flat white four times in 90 minutes.

He sat there, reading a book.
Working. Daydreaming.

Just… ordering, sipping, and repeating.

And I thought this guy is in a LOOP.

A happy one.

And that’s how loyal customers behave.
They don’t need a new launch every week.
They just need one thing you do really well.

Stop obsessing over “what’s next.”
Make your current offer so good
they want to come back again.
And again.
And again.

marketing loyalty customerloyalty coffee TheCaffeinatedCopywriter


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