Vineet Singh said this in Superboys of Malegaon — and I couldn’t agree more.
Writing is a time-tested skill.
It has created iconic IPs for decades — and it will continue to do so.
Yes, AI is here. But it’s a tool for great writers, not a replacement.
We trade attention daily.
And I believe the real winners will be those who understand consumer psychology better than anyone else.
With that thesis, I’m building an in house creative studio for a consumer brand. This studio will be focused on developing reel series IPs.
I’m hiring a scriptwriter to join this journey.
If that’s you — let’s connect. You will find a short job description in the link below
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