Wonderfully creative work by Zomato, yet again! Really liked how they phrased their accompanying sentence too: "Here to share the hopes, the fears, the reassurances, the secrets, and everything else - except chai :)" - the last 2 words bringing Zomato's business to the fore smoothly :)

Wonderfully creative work by Zomato, yet again! Really liked how they phrased their accompanying sentence too: "Here to share the hopes, the fears, the reassurances, the secrets, and everything else - except chai :)" - the last 2 words bringing Zomato's business to the fore smoothly :)

A few more observations:

1. The ad film reframes Cafe Coffee Day's 'a lot can happen over coffee' to suit tea/chai as a connecting glue for 'have a conversation. Chai helps'.

2. I'm sure someone from the team handling Brooke Bond Red Label tea at Ogilvy is kicking themselves for not thinking this idea considering they have already framed tea as a 'social network' brilliantly (see: https://lnkd.in/gcUFi3hU) in 2023. From 'social network' to a tool towards mental health is a small leap that the agency could have easily crossed, but Zomato has now made that jump!

3. Sadly, the only person who may be a sympathetic listener and a patient, sensible, and calm responder these days wouldn't need chai/cannot drink chai - an AI service like ChatGPT!

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