Over the last few years, we’ve seen fitness and wellness take center stage.
From running clubs in every city to fitness creators going viral - Indian men are moving, training, and sweating more than ever before.
But here’s the gap no one’s addressing:
- Most activewear brands are still heavily focused on women.
- The options available for men? Often generic, shoe-first, or poor in quality.
And yet, men’s activewear is quietly booming.
Some signals:
- 1 in 3 apparel purchases made by urban men under 35 is athleisure.
- CACs for men’s activewear are 30-40% lower than for women.
- Return rates? Significantly lower, showing stronger intent and satisfaction.
- Premium men’s brands like Vuori, Rhone, and Alo (for men) are exploding globally — but India doesn’t have its version yet.
Men want activewear that works for a 6AM workout, a 10AM call, and a 6PM hangout. And they’re willing to pay for quality, fit, and function — especially in India 1 cities.
It’s not just a fashion category. It’s a lifestyle shift.
Are we underestimating this space?
Menswear Activewear Athleisure D2C Fitness StartupIndia
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