Zohran Mamdani is running for Mayor and rewriting the rules of political campaigning & storytelling. He is the son of filmmaker Mira Nair and Mahmood Mamdani. Watch him OWN his story, his roots, and simplify the complex. Comes across as honest, accessible and ‘one amongst us’.
A campaign for NY Mayor in Hindi? A sign of the times we live in.
Of course, this is just one of the many ads he is running. And each one of those messages is tailored to the audience, from cultural references to the key promises. No wonder he is topping the pre-poll surveys and predictions.
Love how, in the process, he is changing the playbook of political campaigning and storytelling.
storytelling elections campaings
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