Here's your "Before You Run Ads" checklist, avoid ads if ANY of these apply:
❌ No Product-Market Fit:
Without PMF, you don't have message-market fit. You're driving traffic to a product that doesn't resonate.
❌ Untested Messaging:
Haven't validated your messaging through cheaper channels like cold email? Don't start with expensive ads.
❌ Insufficient Budget:
B2B SaaS ads cost $8-50 per click. You need $50K+ for proper testing. Incomplete experiments = wasted money.
❌ Wrong Expertise:
Ads aren't DIY when thousands are at stake. Each experiment needs strategic execution.
❌ Expecting Quick Wins:
Thinking 2 months? Try 6+ months for proper optimization and data collection.
❌ Broken Sales Funnel:
Great ads + poor sales process = expensive lead waste.
The real tragedy? Spending 6-12 months on ads and still not knowing if they work for your business.
✅ When TO run ads:
You have clear PMF (customers pay, refer, AND give feedback)
Your messaging is validated through cheaper channels
You have $50K+ budget for proper testing
You're committed to 6+ months of optimization
Your sales funnel converts leads effectively
See how we helped B2B SaaS companies absolutely crush it when it comes to ads: https://2link.in/Dd2jQ
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