Private label brands now account for 30-40% of Bb’s revenues . How did they do it?
Bigbasket built its proprietary brands before Tata acquisition in 2021 initially tying up with Kirana stores/ wholesalers. Tata’s $1 Bn funds infusion gave them more amo. The companies too executive told us that even with the advent of quick commerce, they haven’t lost a single customer of its private label brands
Currently Fresho ( fresh produce) and DailyGood constitutes a major share of private label brands , but this portfolio is expanding to home, devotional, snacks, event based products
Bigbasket doesn’t own any warehouses . The company officials told us . All the warehouses are taken on lease and there are manpower and other costs associated with owning private labels but they have been offset by the reliable revenue engine that private labels have proven for the Tata backed firm
Are there any challenges? Zepto appears to be a closest competitor but nowhere near BB’s revenue scale
https://lnkd.in/eB87f6EH
This post was originally shared by on Linkedin.