When we started our podcast, prepping for a guest episode would take hours.

I’d open 10 tabs, watch interviews at 1.5x, scan tweets, scroll LinkedIn posts, then try to remember who said what.

Now? I have a custom workflow that gives me smarter questions in less time.

Here’s what I do:

- I collect every public video the guest has been in (YouTube, podcasts, reels)
- Upload them to my workflow (up to 100 videos at once)
- Ask it smart, specific questions like:
➝ “What does this person believe about scaling agencies?”
➝ “What are they proud of that others might miss?”
➝ “Have they ever talked about a failure or regret?”

The workflow gets me exact answers and even exact citations to where that answer came from in the sources.

A podcasters biggest high is being told "that's a great question, I've never been asked that!"

After using this workflow we've had 3/3 guests tell us that in our recordings!

Why this matters:
- I go into every recording knowing 10x more than I used to
- Our questions are more personal, specific, and meaningful
- Guests open up faster because they feel understood

Research used to feel like a chore, now I get to see the big picture and decide where I want to zoom in.

If you run a podcast—or interview anyone—this is a game changer.

If anyones interested in my workflow and a detailed breakdown of how it works, comment "Research" and I'll shoot it across in your DMs!


This post was originally shared by on Linkedin.