When the idea of Shoffr started forming, I wanted to build a service that I could send to the airport to pick-up my mother. Many people love the Pulse candy and Polo mints we keep in our cars. This has been a thing since Day 1 - and it's because my mother keeps them in her handbag!

When the idea of Shoffr started forming, I wanted to build a service that I could send to the airport to pick-up my mother. Many people love the Pulse candy and Polo mints we keep in our cars. This has been a thing since Day 1 - and it's because my mother keeps them in her handbag!

A lot of the Shoffr experience is the way it is because of her. She is observant of small details, mindful of time and punctuality, and empathetic to the plight of others. She won't complain if things go wrong - but she is particular about many things and how they should be done, usually because they're the more efficient/better ways. She is cost conscious, occasionally splurges, and always looks for value for money.

My goal was to build an experience that delights her, that she would want to book herself :) And in this process, we've now created a service that delights many others! Happy Mother's Day, Mamma - and thank you for being you and raising us the way you did 🙏🏼

This post was originally shared by Vikas Bardia, CFA on Linkedin.