But their growth was stalling.
Why?
The store looked great, but performance didn’t match—especially when it came to conversion rate.
They brought us in to fix it.
Our goal:
Maximize revenue from existing users—without touching their ad spend.
Proof:
→ Test 1: +€150,000 (A/B test)
→ Test 2: +€129,000 (A/B/C test)
Just by running these tests, KoRo generate over 100k in additional revenue.
And the best part?
These wins came purely from optimizing the experience for users who were already on the site.
How did we do it?
We took them through our Testing Growth Protocol:
Step 1 - Finding Revenue Leaks
Before running any tests, we had to find the spots in the funnel with the most potential (where was most of the revenue leaking?)
We conducted an in-depth analysis of the funnel:
- Analyzed every single page
- 20+ heatmaps from key pages
- 35+ hours of session recordings
- Search & checkout behavior in detail
Some of the things we found:
- 58.2% of users abandoned their cart
- Users who used the search function had a 159.18% higher CR
Step 2 - Applying Behavioral Tactics:
After identifying drop-offs, we focused on why users weren’t converting.
Buying isn’t a linear funnel - it’s a series of micro-decisions.
A purchase consists of 50+ decisions and clicks a user has to make.
We identified where users:
- Had too much friction
- Not enough motivation
- Or simply a missing trigger
We then designed features to remove friction & streamline decision-making, generating 100+ ideas—which we had to prioritize.
Step 3 - Prioritizing High-Impact Tests
We used our prioritization engine to rank tests based on:
→ Revenue potential
→ Success probability (2,500+ A/B tests from previous projects)
→ Ease of execution
→ How long it would take to get results
Everybody wants the €2,555,643.72 revenue boost…
..but this didn’t happen by chance – it was a result of relentless optimization.
We didn’t just stop there. We've applied this process to numerous brands, helping them break revenue plateaus, become profitable, and scale rapidly without spending more on ads.
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P.S. If you want to skip the guesswork, move fast, and get a personalized step-by-step protocol for your brand, DM me the word "PLAN" and let’s talk!
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