Some say it's just pay-per-click (PPC).
Whereas, others think it also includes search engine optimization (SEO) along with PPC.
I agree with the latter one.
Because when you say "search engine marketing," you mean "marketing on search engines."
And talking about marketing, it's not just PPC, right?
I've talked about this in depth in my most recent article for Semrush
Link in comments.
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