The fundamental idea is to ๐ซ๐๐ฆ๐จ๐ฏ๐ ๐๐ซ๐ข๐๐ญ๐ข๐จ๐ง in every aspect of using the product.
What does it mean?
1. ๐๐ก๐๐ซ๐ฉ ๐๐๐ ๐๐๐๐ข๐ง๐ข๐ญ๐ข๐จ๐ง: Make sure you know who you want to be your early customers. Ruthlessly focus on them v/s getting distracted by anyone.
2. ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ซ๐ฒ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐๐จ๐ซ ๐ญ๐ก๐๐ญ ๐๐๐: If they land on your product, they should fall in love. This means the AI product has been perfected to ICP with quality, taste, and perfection of creating value in its first use.
3. ๐๐ก๐จ๐ฐ ๐๐ง๐ ๐ญ๐๐ฅ๐ฅ: The product enables its users to talk about how great it is to their network on social media. Community engagement is important to allow this.
4. ๐๐๐ ๐๐ง๐ ๐ ๐ซ๐๐๐ฆ๐ข๐ฎ๐ฆ: The only way to get the viral effect is for the product to support bottom-up adoption, and the only way to get adoption is to enable freemium. The product build starts with ICP and distribution in mind.
5. ๐ ๐๐๐๐๐๐๐ค ๐ฅ๐จ๐จ๐ฉ ๐๐จ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ข๐ญ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ: Instrumenting your product in how your ICP is using it and the ability to remove the rough edges for them so that the product ships with fixes faster than anyone else.
The above is very hard to execute as most founders cannot say NO to many opportunities and YES to a very few. The first five customers, the next 15 customers, and the following 100 ICP customers define how fast you scale.
Choose your first set of customers wisely.
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