It's not that these booths can't move the needle. It's just that most companies don't know how to use them.
I don't claim to have all the answers on how to use them either, but here are 4 takeaways as a visitor who then spent a couple hours driving home and thinking about what I would do differently:
1. 👋 Just like your homepage hero, your booth needs to say what your product is, why it's better, and who it's for.
I read all the copy on many booths and still had no idea.
2. 🥅 Know the goal of your booth before you buy it.
Is it top of funnel? Is it upsell/engagement? Is it to move leads along in the process? You can't measure the ROI if you don't know the goal.
3. 🙋♀ ️ Use of influencers/creators/newsletter people:
Have a booth schedule that doesn't include your sales team. Get influencers that love your product to come talk about it at a set time (pay them a small amount of cash or give them a free ticket).
4. 🚁 Do something to help people in your booth.
Sure, maybe a water bottle helps me stay hydrated or a hat helps keep sun off my face, but you know what's even better? If you give me an audit of my homepage, help me write a LinkedIn post about the event, give me a headshot, etc.
Or, if you are already an established product, an audit of how I'm using your product with your CSMs works too--upsell opportunity!
That's all I've got...any other booth tips I missed? Which ideas do you like? which ideas are old news?
This post was originally shared by Emily Kramer on Linkedin.