Here’s the 12-tool stack we actually use as a design agency to build high-converting AI product websites:
Strategy & Research
1) Figma – Design user flows & wireframes that create a frictionless journey
2) Hotjar – Heatmaps & session recordings to identify drop-off points
3) Google Analytics – Track user behavior and conversion bottlenecks
Conversion-Optimized Design & Build
4) Webflow – Build pixel-perfect, conversion-driven websites without coding
5) Framer – Rapidly prototype & launch sleek, high-performance landing pages
6) Spline – Add interactive 3D elements that boost engagement
High-Impact Copywriting
7) ChatGPT – Brainstorm, iterate, and refine high-converting web copy
8) Claude – Generate persuasive, structured messaging for clarity & conversions
9) Copy.ai – Speed up landing page and ad copy creation with AI assistance
Data-Driven Optimization
10) PageSpeed Insights – Optimize loading speeds for better UX & SEO
11) VWO – Run advanced A/B tests to refine messaging, layouts, and CTAs
12) FullStory – Analyze real user interactions to uncover friction points and improve UX
The takeaway?
It’s not just about building a website—it’s about engineering every interaction for conversions.
What tools do you swear by for optimizing websites?
This post was originally shared by on Linkedin.