It's not their witty writing or slick design. It's the VOLUME.
Morning Brew sends DAILY emails. Plus Marketing Brew, Retail Brew, CFO Brew - multiple newsletters hitting the same audience weekly.
You might think a weekly newsletter is too much and that your audience doesn't want to hear from you so frequently.
But you massively overestimate how much people think about you.
Even if you're Nike, people aren't sitting around analyzing your email frequency.
I get 30-60 emails daily. You probably get similar.
And so Morning Brew’s math is simple - more sends = more impressions = more revenue for their advertising model.
But it also builds habit and keeps deliverability high.
So don’t worry, we're not over-emailing.
If anything we’re dramatically under-emailing.
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