Maybe it’s the perception.
Because the truth is — buyers aren’t ignoring you because they don’t care.
They’re ignoring you because they’ve learned, through repetition, that most outreach doesn’t respect their time, their context, or their intelligence.
They’ve learned that most sales calls start with discovery questions that benefit the seller more than the buyer.
That most decks are a slightly shinier version of something they’ve already seen.
That most “personalized” messages are written by someone who never read the first sentence of their profile.
This isn’t a sales problem.
It’s a trust problem.
And you don’t solve a trust gap with more emails, more automation, or more “value-led” follow-up sequences.
You solve it by rebuilding credibility.
You solve it by showing up in the market before you pitch — consistently, helpfully, without expecting anything in return.
You solve it by making marketing feel less like noise and more like signal.
You solve it when your content educates instead of performs, when your brand resonates instead of interrupts, and when your reputation shows up before the first DM.
Sales isn’t broken.
But the context around sales has shifted, and if we continue to try to fix outreach without addressing perception, we’re treating symptoms while the disease persists.
This week, maybe stop tweaking the sequence and start asking:
→ What would make someone want to talk to us, before we ever reach out?
Because if the answer is “nothing yet,” then no cadence will save you.
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