Best hire we ever made.
Our team met him at a party where he was telling war stories about all the stupid sh*t that killed his business.
"Day one, we borrowed money and bought a brand new van. Then we forgot about the fish part."
They are thinking: This guy is either an idiot or a genius. They were curious and asked me to hire him.
Turns out - GENIUS.
Here's why we hired him:
He has more real business failure experience than our entire team combined.
While everyone else talks theory, this guy has FELT failure in his bones.
His brother and him ran multiple businesses into the ground. Each failure taught him 10 things NOT to do.
How he helps us:
Anytime we're about to make a dumb decision, he's our reality check.
"You guys want to spend $50K on this marketing campaign? Let me tell you about the time we bought a van before we had fish to sell."
We call him the Oracle of Kulfi 🤣
The funny part:
We keep giving him tasks, he masters them, then we automate them away.
He's been "automated out of a job" 5 times now.
But every time, he's learned something new that makes him more valuable.
Most founders hire for credentials and experience.
I hire for survival instincts and pattern recognition.
This guy can smell a bad business decision from 3 miles away because he's made every mistake in the book.
LESSON:
The best advisor isn't necessarily the guy who succeeded 10 times.
It can be the guy who failed 20 times and lived to tell you exactly how not to mess it up.
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PS: He may also enjoy the devil's lettuce and, under the influence, drops business wisdom that would make McKinsey consultants shed tears.
We should charge for those sessions.
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