We generate 90% of our 7-figure ARR using LinkedIn with ZERO cold outreach. If I started as CMO at a B2B company doing $1-10M ARR, here’s the 4-part playbook I’d implement on Day 0:

We generate 90% of our 7-figure ARR using LinkedIn with ZERO cold outreach. If I started as CMO at a B2B company doing $1-10M ARR, here’s the 4-part playbook I’d implement on Day 0:

Short background: The other day, a friend asked me:

“If someone threw you into a different B2B company, how would you replicate the same playbook you’ve used to grow notus?”

Great question.

I couldn’t answer off the top of my head, so I put it on paper.

I looked through the playbooks I’ve shared over the past 5 years and condensed them to 1 curated document.

In this 26-page Google Doc, I share the exact 4 phases I’d go through as a B2B CMO:

• 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀: 5 questions to answer before starting to post
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗻𝗴𝗶𝗻𝗲: How to set up strategy & content operations
• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: How to grow, activate & convert audience
• 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗱𝘀: How to boost best performers with ads

Today, I’m giving it away for free.

If you'd like a copy - comment "CMO", and I'll send it over!

PS: We must be connected for me to send it to you.

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