was stalking our users (hey, it's literally my job okk?)

came across a strategy I had never thought of before

a big big company (fortune 500 big) - has built their entire outbound engine on our platform. signal based enrollment, content generation, the whole thing. pretty standard stuff at this point.

but the last step of their workflow is what got me

they're enriching the local language of every prospect, then rewriting the entire copy in that language before it goes out - at scale - mind you!

not translated. rewritten. for a german prospect it reads like a german wrote it. for a french one, same thing.

jumped on a call with em - the results in europe have been insane. and honestly i'm pretty sure nobody's even tried this properly in apac yet

the crazy part is that it's just one extra enrichment column and a rewrite prompt. two steps. the workflow itself is simple but the delta in reply rates is through the roof!

sometimes the best GTM insight comes from watching what the big guys are doing quietly