Was looking at the website of Mercor today (they just raised a $100M round at a $2 billion valuation). Impressive for such a young company.

Was looking at the website of Mercor today (they just raised a $100M round at a $2 billion valuation). Impressive for such a young company.

But that's not what this post is about.

Here's what caught my eye on their home page:

The have a little snippet announcing their funding round. Right at the top.

Here's what it says:
"Mercor raises $100 million to find your next job."

Their funding announcement snippet speaks DIRECTLY to their target customer. This is not the "We raised $100M, aren't we cool" kind of thing, but a "We raised $100M to help YOU find your next job."

I know this sounds trivially simple -- and it is.

But I'll bet you a $1 one of the founders actually thought about exactly what to say on that home page.

Lesson: Solve For The Customer. Speak directly to them at every opportunity.

This post was originally shared by on Linkedin.