This is a great update because:
When advertisers forget about adding UTM parameters, it's even more difficult to attribute website results back to specific Meta campaigns and ads.
Now, when UTM parameters aren't manually provided by the advertiser, Meta will automatically add the following parameters to your landing page URL:
- utm_source (values can be fb, ig, msg, an)
- utm_medium=paid
- utm_campaign (value will be the ID of your campaign)
- utm_content (value will be the ID of your ad)
- utm_term (value will be the ID of your ad set)
- utm_id
Having these parameters added to your landing page URL enables you to track results you're seeing in external analytics tools back to your Meta ads account.
This update is rolled out to 100% of ad accounts, according to Meta.
However, I would still advise to manually set up a UTM parameter template that makes it easier for your to analyze results in tools like Google Analytics.
Note: I think this update is also related to the option to connect Google Analytics to Meta ads, where Meta want to make sure that UTM parameter is available to be used in reporting/optimization.
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MetaAds updates spotted by Bram Van der Hallen 👈 Follow for more Meta Ads content.
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