US-based business buyers are tired of Zoom calls.

Every time I go to a SaaS "pricing" page with no numbers, I almost never "contact sales." I just sort of shrug and go back to search for alternatives.

Simple, non-customized SaaS products, especially ones that are low-cost and low-risk can be purchased without Zoom calls.

Dimmo 🦖 is taking off by removing the Zoom call friction from B2B SaaS. Buyers can still get on a Zoom call with the seller if they choose to, but they are empowered by watching the demo on their own time prior to speaking with a sales person.

In the dev and design space, companies are moving towards subscription-based, self-service models.

Requiring a call to make a sale can introduce friction, and excessive screen sharing can harm trust-building and rapport.

How do you run a productive sales call?

Learn as much as you can about the prospect's desired outcomes and scope before the call, and only screen share what is directly relevant to them.


This post was originally shared by Janine Marill on Linkedin.