We partnered with them to do something unexpected.
We brought K18's "Real People. Real Results" campaign to the platform.
They'd already been working on extending the message and meaning beyond beauty and we helped bring it into a professional context.
๐ง๐ต๐ฒ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป
K18 partnered with LinkedIn career coaches to launch digital mentorship/giveaways. The creators will document these transformations on LinkedIn.
Real stories. Real impact.
๐ช๐ต๐ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ณ๐ผ๐ฟ ๐ฎ ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ?
TikTok and Instagram are oversaturated battlegrounds.
LinkedIn on the other hand is largely underutilized in consumer marketing, and "what feels standard elsewhere becomes innovative on LinkedIn."
Additionally, LinkedIn has over 1 billion users worldwide. The audience is largely affluent professionals. Its a desirable consumer for brands.
Ultimately, the influencer marketing opportunities on LinkedIn are just beginning. The consumer opportunities, in particular, are largely untapped.
Real people. Real results. Real opportunity.
https://lnkd.in/gECSuGK5
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