Understanding what people want is a superpower most businesses ignore.

Smart businesses study the market first, then launch and market.

That’s where SEO comes in.

Search intent tells you:

•⁠ ⁠What your customer is Googling at 2 a.m.
•⁠ ⁠What problems they can’t solve
•⁠ ⁠And what product they wish existed

Here’s how you can use it effectively:

1.⁠ ⁠Research what people already want
2.⁠ ⁠Map those wants to content, services, or products
3.⁠ ⁠Spot gaps in the market before launching anything
4.⁠ ⁠Create solutions, not noise
5.⁠ ⁠Build SEO into your business from day one

You don’t need to “sell” when people are already searching for you.

And think of SEO as a "business lens".

If you’re building something and haven’t prioritised search intent, start focusing on it now.

It’ll save you months of guessing.


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