Only one walked out with the deal at her exact ask.
Why? Because Simran Khara from Koparo knew her numbers.
And the Born Good founder… didn’t.
Let’s break this down.
Both brands sell eco-friendly home cleaning products.
Both had slick packaging and strong D2C branding.
Both were in the same revenue ballpark.
But when the Sharks started asking questions, the difference was crystal clear:
- Simran quoted CAC, repeat rate, gross margin, and MoM growth without blinking.
- She mapped every rupee of investor money to a growth plan.
- She showed confidence rooted in data,not just belief.
Born Good’s founder, on the other hand, stumbled when asked about losses, burn, and market depth.
His ₹70 crore valuation started to sound like a guess, not a strategy.
In early-stage investing, the product might earn attention
but it’s your command of the numbers that earns conviction.
If you're building:
→ Know your gross margin like your birthday.
→ Know your CAC like your baby’s name.
→ Know your runway like your rent due date.
Because no investor is just buying into your product.
They’re buying into your ability to make decisions when things get hard.
And data is your only edge in those moments.
Startups SharkTankIndia IndianStartups Ecofriendly
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