1. If I want to find something → I go to Google.
2. If I want to research something → I go to ChatGPT or Perplexity.
And on most days, 80 % of my activity is researching (includes learning, ideating, analyzing, summarizing, writing).
Only 20% is finding (most of that is navigating to a site or searching for an address or contact).
Google owns navigational and transactional search, and I don't see this changing soon.
But with AI Overviews and AI Mode, they are fighting for the 80 %—the informational part.
To me this feels like a losing battle. I already adopted different habits.
And yet, here's what Ahrefs and SparkToro reported in March this year:
- Google still sends **345x** more traffic than ChatGPT, Perplexity, and Gemini combined
- Google Search grew 20%+ in 2024; gets 14 **BILLION** searches daily compared to 37.5 million for ChatGPT
This means that for every ChatGPT search there are more than 370 Google searches.
(So all this was basically a long way of saying either I live in a bubble or the internet is truly run by bots)
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