Her secret?
Viral social content & a quiz funnel.
So, I spent 10+ hours studying her quiz (which has generated millions in sales).
And I found 7 tactics to build a high-converting quiz funnel.
Let’s break them down...
But first—some context:
If you're not familiar, Tori is the founder of Her First $100k.
HFK is a media & education company dedicated to help women become financially free.
Now, she has a portfolio of trainings & digital products.
But she doesn’t really promote any them on social.
Instead, she drives all of her top-of-funnel traffic to her quiz funnel.
Which she uses as a tool to both grow her list & sell her products.
Now, let's dive into the tactics she's used to make her quiz so successful:
Tactic #1: Clear expectations
First, before you start the quiz, it’s crystal clear how many questions you have to answer.
By removing that uncertainty, you get more people to start (and finish) the quiz.
Also, there’s a progress bar that makes your momentum feel tangible as you answer each question.
Tactic #2: Social proof
Tori shows the number of people who’ve completed the quiz at the bottom of the page.
This is a subtle but effective way to show tangible social proof—and increase the number of people who start the survey.
Tactic #3: "Multiple choice" questions
Every quiz question is “multiple choice” (instead of being “open-ended”).
This reduces the mental effort the reader has to put into it—and makes it super fast & easy to complete.
Tactic #4: The Rule of 1
Once you get to the quiz page, there’s no absolutely no distractions.
No social media buttons, no links, no navigation bars.
You can only do one thing: complete the quiz or bounce.
This helps maximize completion rates as well.
Tactic #5: Thought-out questions
All the quiz questions are aimed to reveal a pain point or a goal.
And by gathering this data, she's able to tell which of her different offers makes more sense to pitch each of her new readers on.
Tactic #6: No opt-in required (until the end)
Lastly, she doesn’t try to capture your email address until the end.
This is smart.
Because it reduces the friction to start the survey and then it increases the sunk cost of not signing up.
Also, she does a great job with the framing of the “ask.”
Tactic #7: Dedicated landing page
Right now, Tori is driving most of her social traffic to her website.
And then, on the hero section of her site she has a big CTA to complete the quiz.
The problem?
That’s just one of the many buttons/CTAs in there.
So my guess is that a lot of those website visitors might not be even starting the quiz.
So, if I were her, I'd build a dedicated landing page just for this quiz.
And that's it!
Now, I wrote a more in-depth breakdown covering:
• Tori's quiz results page
• Her nurture sequence emails
• And other upgrades she could make to boost conversions
Want a copy?
Drop a đź’° emoji & I'll send it over!
This post was originally shared by Daniel Bustamante 🥷🏻 on Linkedin.