▶️ YouTube Shorts:
⏯️ Short-form, vertical videos under 60 seconds dominate for reach and engagement, with over 70 billion daily views globally.
▶️ Gaming (e.g., Blox Fruits, Gametoons):
⏯️ Gaming content, including playthroughs and tutorials, continues to attract massive youth audiences
▶️Music (Lofi, Phonk, etc.):
⏯️ Lofi music and other music genres are hugely popular for relaxation and study, led by channels like Lofi Girl
▶️ Lifestyle & Fashion (Try-On Hauls)
⏯️Influencers showcasing fashion hauls and lifestyle tips see strong engagement, especially among young urban viewers
▶️ Educational & Tech (ChatGPT, Automation):
⏯️Tutorials, tech explainers, and AI-related content are rapidly growing, appealing to students and professionals
▶️Faceless/Anonymous Channels:
⏯️Content where creators remain anonymous is trending, focusing attention on the content rather than the personality
▶️Podcasts:
⏯️ Podcasts are rising fast but still trail behind Shorts, gaming, and music in overall views and engagement.
Where Do Podcasts Stand?
🎙️Podcasts are among the fastest-growing genres on Indian YouTube, with India now home to over 40 million podcast listeners and a 60% annual growth rate
🎙️While not yet at the very top in terms of raw views, podcasts are a leading format for audience retention and deep engagement, especially among Gen Z and urban professional
The Future of Content Creation in India 🇮🇳:
🤳Short-form video will remain dominant (YouTube Shorts, Reels, etc.): YouTube Shorts lead in views and engagement
🤳Podcasts and long-form interviews will keep growing, especially with video: podcasts and regional language content.
🤳Gaming, music, and educational content will continue to attract massive audiences
🤳Diversity and regionalization: More creators will experiment with local languages and niche topics: cooking, vlogs, agriculture, medicine & science, technology, indipendent jounalism, music, info-teinment, stand-up comedy, etc
🤳AI-driven content and automation: Expect more tech explainers and AI-powered channels
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