75%+ of clicks go to the top 3 positions in Google’s search results.
Making keyword rankings more critical than ever in 2025.
To stay ahead of search algorithm updates and AI-driven changes.
SEOs must focus on KPIs that measure not just traffic, but user engagement and business impact.
Here are the essential SEO KPIs to track in 2025:
1. Organic Traffic Growth
2. Keyword Rankings (Top 3's & Top 10's)
3. Click-Through Rate (CTR) from SERPs
4. Conversion Rate from Organic Search
5. Bounce Rate & Dwell Time
6. Backlink Quality (Not Just Quantity)
7. Core Web Vitals & Page Experience
8. Search Visibility Score
9. ROI of SEO (Revenue Attribution)
10. Branded vs. Non-Branded Traffic Ratio
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