Founded in 2017 in Fatehgarh Sahib, Punjab by Saurabh Munjal, Nikhil Doda and Saurabh Bhutna, Lahori Drinks has quietly become a powerhouse in a very difficult beverage category. They sell a popular range of ready-to-drink beverage in four flavors – Zeera, Nimboo, Kacha Aam, and Shikanji.
Lahori Zeera has achieved some remarkable milestones:
✅ Operating at an unbeatable price point of ₹10, they generated ₹215 crore in revenue in FY23
✅ Initially focusing on Punjab for their first 5 years, they’ve now expanded across North and West India since 2022
✅ A staggering 99% of their sales come from General Trade
Lahori Zeera has raised $22.8M across 2 rounds, with the most recent Series A of $7.8M in September 2022, led by Verlinvest.
After expanding their distribution, they launched their first-ever media campaign in May 2024 with a fun, massy TV ad.
P.S. Any guesses on the size of India’s non-alcoholic beverage market? 💭
This post was originally shared by Sneha Beriwal on Linkedin.