Today, I will be sharing a case of Programmatic SEO (pSEO) that we conducted for a Healthcare client back in 2023 πŸš€

pSEO is all the rage right now and more often than not, it gets a bad rep because pSEO gets equated with ChatGPT (without fact check, without human filter) SEO πŸ™ˆ

I am not really against the idea of leveraging LLMs in your pSEO strategy. But, the point of this post is to bring to your attention that pSEO has existed for decades, even when LLMs weren’t in the market (thinking about the content engine I built in 2018-2019 together w/ my amazing colleagues at Omio to scale content for 800 million multi-lingual landing pages using RosaeNLG).

This particular Healthcare pSEO is one such case 🀩

Dynamic Content + Linked Inventory Relevance + Contextual Internal Linking Template made this project a HUGE victory πŸ†

At that period of time, we literally bagged 61 Featured Snippets with this pSEO Strategy πŸ“ˆ

Programmatic SEO, when done correctly, can help you scale your SEO efforts, and launch a huge number of pages whilst still maintaining the quality and usefulness of content. This will reward more traffic, leads and revenue to your business πŸ’°

As Botpresso, we have been practicing pSEO regularly with our clients and got on the global search awards stage multiple times lately for those exciting case studies. If you need help with scaling SEO efforts for your brand, we should catch up over a β˜•

HealthcareSEO ProgrammaticSEO pSEO EnterpriseSEO


This post was originally shared by Nitin Manchanda on Linkedin.