This is the exact process we use to elevate and transform brands ⬇️
Steps 1 - 4: the ‘back-end’ 🔬
Steps 5-7: the creative 🎥
Step 8: the execution 🚀
1/ Audit
In-depth ad account audit, crafting macro insights, trends, and best performers within the accounts.
2/ Research
- Competitor analysis and SWOT
- Looking at top performers (organic/longest-running ads), offers, and funnels
- AI review mining: crafting macro insights from reviews
- Social listening: deep-diving into social comments for audience feedback, esp. - FAQs and objections
3/ Brand Alignment
Defining brands’ TOV, positioning, mission statement, and crafting in-depth customer personas informed by steps 1 + 2.
4/ Creative Strategy
We then build a ground-up creative strategy focusing on:
- Performance funnel split across creative
- Creative type (UGC, High-prod, Static design ads)
- Persona splits
- Angle splits
- Messaging frameworks/ roadmap
5/ Pre-production
Concepting -> Scripting/ Briefing dependent on ad type → Creator Confirmation and Contracts
6/ Production
- High-prod shoot on set or location
- Design team start actioning design ads
- UGC creators start actioning briefs provided for UGC ads
7/ Post-production
Our performance-focused team starts edits —> agency + client sign-off
8/ Optimisation
After 7 days of running, we build a strategic plan outlining:
- Best performers from batch, macro insights, and best performing hooks
- Any changes needed to strategy (focusing on funnel splits, personas and angles)
- From here, we’ll plan for mid-month iterations: changing single variables to drive performance and the next batch of assets
We’ve successfully scaled hundreds of brands using this exact blueprint.
If you want to elevate your DTC brand, give us a shout at Hambi Media!
This post was originally shared by Loukas Hambi on Linkedin.