As a health category advertiser, you won't be able to access some kinds of data tied to consumers’ online activity. For instance, no purchases data or no add to cart data.
If you're in health and wellness industry, it could mean:
[1] No conversion campaigns
You MAY NOT be able to run ads at all for PURCHASE or LEAD GENERATION event. If you understand performance marketing, you know it's scary af.
[2] End of dynamic retargeting. Or even retargeting.
You won't be able to show ads to users based on what products they viewed or added to the cart.
Now, the whole question remains is whether your business will be tagged under health and wellness category or not.
If that's you, it may mean a very very poor next quarter.
performancemarketing metaads strategy
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