This might be the smartest marketing move I've seen all year.

Marc Lou is selling his body 😄

He runs his first HYROX race in Turkey on Sept 19th.
So he's letting startups sponsor his muscles, your logo on his body for race day.

The way he set it up is what got me:

→ Each muscle starts at $1,000
→ Every new bid doubles the price ($1k → $2k → $4k)
→ Get outbid, you're refunded minus the Stripe fee
→ Live click tracking on each body part

Right now the top bids:

- Right chest: $16,000
- Left chest: $8,000 — GojiberryAI leading with 737 clicks
- Left shoulder: $8,000 — LinkBunny
- Left bicep: $4,000 — TokPortal pulling 440 clicks

Plus Postiz, AudioPen, Linq and a few others fighting over the rest.

That's $60k+ in live bids. To sponsor a body for one race.

His chest is worth more than most apps make in a month.
The point isn't "sponsor a body."

It's that in 2026, building the thing is easy. Getting people to notice is the hard part. And this guy just made his race impossible to ignore.

Genius marketing move. Real respect. 🦀

Inspired by outbid.lol by Jonathan Wilke. GG Guys!