I found this MKT1's checklist (Emily Kramer) more valuable than most "pricing optimization" workshops.
It's simple, actionable, and hits every critical element.
What makes it powerful:
- Focuses on structure (3 plans, clear categorization)
- Emphasizes value metrics customers actually understand
- Balances design simplicity with conversion optimization
- Addresses objections proactively
Pair this with Elena Verna's brilliant article "The DNA of a Great Pricing Page" and you've got the ultimate playbook for SaaS pricing that converts.
The two together cover everything from psychological pricing triggers to how pricing should evolve as you scale.
If you liked this, go follow and get a (paid) subscription to these two; you won't regret it.
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