This is an incredible unlock of ChatGPT Search for SEOs. DevTools shows you its internal logic, citation metadata + the EXACT QUERIES it searched:

I saw this posted over the weekend from Jérôme Salomon
of Oncrawl (link to the original post in the comments). He was able to use Chrome Developer tools to analyze the JSON file that ChatGPT responds with after using the Search function. In this response contains all types data that's extremely useful to seeing how it all works.

To find this information:

1. Navigate to ChatGPT and input a prompt. Be sure it performs the "Search" function for this to work.
2. Once finished, right-click and choose "Inspect" to open up DevTools.
3. Navigate to the "Network" tab. In the filters, select the alpha-numeric sequence next to the /c/ directory of the URL.
4. Click refresh. The JSON file with the same sequence should load. Click it.
5. Choose the "Response" section in the window.

You'll now be able to see the full ChatGPT Search response within the DevTools. This contains a lot of critical information for how ChatGPT Search works. For instance, you're able to see:

1. The ""thoughts" section contains the exact logic that ChatGPT Search uses. You'll see exactly how it extrapolates additional context for a given prompt.

2. The "search_queries" section will show you the exact search queries that it utilized when sourcing the results. Appearing for these queries in Bing is key to getting included.

3. The "search_result_groups" section shows you the data that it used to pull in each individual result. It pulls in a page's title, meta description, URL, and publication date.

So if you want to better understand how ChatGPT Search is sourcing it's information for a given prompt, this will give you A LOT more detail. You'll be able to see the all in the JSON response in DevTools.

Huge credit to Jérôme Salomon
for this finding. It you don't - give him a follow now.

This post was originally shared by on Linkedin.