This viral ad for Kalshi (a prediction market) was created by just one person, PJ Ace, in two days using Veo 3. It aired on TV alongside $400K+ two-month-long productions. New age ad filmmakers don't have to step out of their desks anymore. Unthinkable before this.
For startups and small businesses, this changes everything. Previously, only companies with substantial marketing budgets could afford commercials of this ‘scale’ and quality. Now, a solo founder with $100 and basic AI prompting skills can create content that competes directly with million-dollar agency productions.
This democratization means startups can test multiple creative concepts rapidly, iterate almost in real-time based on audience feedback, and scale their content output 100x without scaling costs.
When production becomes this accessible, the differentiator is no longer budget. It’s creativity. Your storytelling, humour, and understanding of your audience become your moat.
Comedy and cultural relevance always trump production value. The barrier to entry may have collapsed, but the barrier to attention remains high.
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