This Father’s Day, we didn’t go with “world’s best dad” mugs. We went with data. According to the survey reports by health-tech startups almost 58% of Indian men over 40 live with knee pain.

This Father’s Day, we didn’t go with “world’s best dad” mugs. We went with data. According to the survey reports by health-tech startups almost 58% of Indian men over 40 live with knee pain.

So, to raise awareness about what some of the days really need, we launched - Gift Him What He Really KNEEds, a campaign to replace predictable presents with purposeful ones. Two hoardings live in Pune, only one of these images is AI generated, you can guess! :)

Frido active knee cap puts ease back into every step. So, this Father’s Day, gift him what he really KNEEds.

This post was originally shared by on Linkedin.