There are basically two ways to build a successful startup. ๐
Option 1: Build such a damn good product that your customers become your investors.
Revenue keeps coming in, customers keep paying, and you donโt have to spend your life explaining to investors why โthis quarter is all about strategic pivots.โ ๐
Sounds great.
Alsoโฆ extremely difficult.
Option 2: Become so good at storytelling that investors keep becoming your customers. ๐ฐ
Raise money โ build โ pivot โ try again โ raise more โ pivot again โ repeatโฆ until one day the product finally becomes good enough to generate serious revenue.
The beautiful part?
Most of the financial risk sits with the investors. ๐
So all you really need is resilience, storytelling, the ability to pivot 17 times without losing confidenceโฆ and enough investors willing to fund pivot #18.
No wonder this route is so popular. ๐
But jokes apart, both paths require something brutally difficult: execution.
Money can buy time.
Storytelling can buy capital.
But only a great product can eventually buy you freedom. ๐
Option 1: Build such a damn good product that your customers become your investors.
Revenue keeps coming in, customers keep paying, and you donโt have to spend your life explaining to investors why โthis quarter is all about strategic pivots.โ ๐
Sounds great.
Alsoโฆ extremely difficult.
Option 2: Become so good at storytelling that investors keep becoming your customers. ๐ฐ
Raise money โ build โ pivot โ try again โ raise more โ pivot again โ repeatโฆ until one day the product finally becomes good enough to generate serious revenue.
The beautiful part?
Most of the financial risk sits with the investors. ๐
So all you really need is resilience, storytelling, the ability to pivot 17 times without losing confidenceโฆ and enough investors willing to fund pivot #18.
No wonder this route is so popular. ๐
But jokes apart, both paths require something brutally difficult: execution.
Money can buy time.
Storytelling can buy capital.
But only a great product can eventually buy you freedom. ๐
As posted by Abhijeet Kumar on LinkedIn.