Here’s all you need to build a top 1% GTM strategy:
1️⃣ A bulletproof data source
By data, I mean: where can I find prospects for campaigns? Without it, you can’t get content or outbound in front of the right people.
LinkedIn is still the OG database. We leverage tools like Sales Navigator to build lead lists, segment by company, headcount, industry, title, intent, funding round, posted in last 90 days, and viewed your profile.
Apollo is another option with awesome intent features, showing which companies are looking for a similar solution.
Without great data, you won’t reach the right people.
2️⃣ Data scraping solutions
You won’t always find the right targeting. You may need to scrape lead sources. For example, if you’re a cyber client, prospects may be in a specific LinkedIn group. Scraping helps build lists for unique audiences.
It also enables omnichannel outreach with email. But for that, you need EMAILS.
Phantom Buster: You can create “phantoms,” automated cadences. We have them scrape client daily posts for available emails.
Valley: I’ve begun leveraging its post scrape feature to take 1–5 posts and pull ICP leads (this used to take hours and $$$ in Clay), plus the correct email. You can download a CSV and plug into your email cadence.
Scraping = high-intent prospects.
That’s the 80/20 for pipeline.
3️⃣ Data enrichment
Enrichment ensures your data lands in the right inbox.
Yes, you can scrape from LinkedIn, but chances Sally Sue from ACME still uses the same email are low.
We use Clay to hold outbound cadences, stack enrichment databases, integrate with ChatGPT, and use Prospeo.io’s 50,000 credits/month to find correct emails.
Poor data = poor results.
4️⃣ Intent-based prospecting
80% of performance comes from 20% of inputs.
And in 2025, that 20% is intent. Instead of spray and pray, leverage:
LinkedIn content = views, connections, follows
Competitors’ posts = engaged people
Hiring = roles your service solves
Funding round = VC capital to spend
We use:
Valley to personalize outreach with funding rounds, LinkedIn posts, or hiring news
Clay to send smart emails personalized with intent
Personalization and intent increase response rate and meetings.
5️⃣ Copywriting
It’s better to focus on “good enough” messaging over perfect. Early on, you’re aiming for “message-market fit,” what gets the prospect to book.
We use:
→ Trained agents on ChatGPT inspired by top campaigns
→ Twain to write sequences depending on persona
6️⃣ Lead management
With this setup, you’ll be overwhelmed with pipeline. You’ll need a CRM to track opportunities.
→ Breakcold is my go-to for LinkedIn prospecting. It pulls all prospecting into one window and auto-pulls last posts, helping reduce no-shows when a teammate comments on posts between meetings to keep buyers engaged.
Did I miss anything?
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