1. "Every post must provide value."
Nope. Every post must get chosen. Value is in the eye — and the scroll-speed — of the reader.
2. "Repurpose everything."
Sure. Let's carve that 46-minute webinar into 12 TikTok-SEO carousels nobody asked for. Recycling trash is still trash.
3. "Add a CTA to every asset."
Because nothing says thought leadership like a desperate "Book a demo" footer on a POV piece that never mentioned a problem you solve.
4. "Content should be scalable."
So should lunch. I'm not meal-prepping boiled chicken for five days straight, and your ICP isn’t binge-reading cloned listicles.
5. "Write like you speak."
Okay, um, so, like, we're just gonna kinda dive in —stop. Conversational ≠ verbal filler.
6. "Let Gen-AI handle the first draft."
If ChatGPT can finish your thought, you didn't have one. AI is a co-pilot, not an autopilot.
That's my 2025 Hall of Shame. What marketing mantra belongs on your wall?
This post was originally shared by on Linkedin.