'The very early stage is not your measuring phase. It's a 'doing' phase. It's a 'creating' phase for an early-stage startup,' believes Sairam Krishnan, Head of Marketing at Atomicwork.

'The very early stage is not your measuring phase. It's a 'doing' phase. It's a 'creating' phase for an early-stage startup,' believes Sairam Krishnan, Head of Marketing at Atomicwork.

Episode 5 of The Marketing Couch podcast is now available on YouTube, Apple Podcasts, and Spotify (Links are in the comments section).

In the podcast, Sairam dismantles the "move fast and measure everything" gospel that's perhaps killing B2B startup marketing.

While most B2B startup marketers have been obsessed with conversion rates from day one, he's helped grow three zero-to-one startups by embracing patience over pivots and creation over calculation.

What you'll learn:
🔸 Why your first marketing hire should be a content marketer (and why analytics early on is a waste of time)
🔸 Why do you need to run campaigns 24 times before measuring success
🔸 How to build enterprise credibility when selling from India to US Fortune 500 companies
🔸 Why founder-led branding isn't optional for enterprise startups (and how to execute it)
🔸 The three phases of startup marketing: Creation → Consolidation → Brand
🔸 How building an in-house team compounds knowledge vs. agency fragmentation
🔸 Why marketing must embrace "product primacy" in the age of fast-moving technology

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