Story by Akhil George.
Heather Dawe, chief data scientist for UST, UK has watched the field mature from statistical curiosity to strategic imperative, and she believes the pendulum is swinging back towards contextual judgement. “Domain expertise will certainly become more valuable. As AI automates more and more routine activities within a business domain, the ability to validate the processes completed by AI and to combine the use of AI with this expertise is becoming increasingly important. Domain experts who find ways to create and innovate new business models and services with AI will thrive in the new ways of working.”
Her conviction is rooted in bruising experience. “I have been a data scientist for over 20 years and have seen many examples where poor understanding of a business problem led to sub-standard AI,” she recalls, adding that every new project at UST now begins with a business deep dive rather than a model selection workshop.
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